Five Cardinal Rules
[This is an excerpt from an email I received concerning the changing characteristics of communication in our modern 'media' age. I'm interested to hear what you readers think of these 'Five Cardinal Rules', agree or disagree. I think there is some truth to some of them, but not others :) ] Contemporary scholarship suggests at least five cardinal rules for preachers in the media age. Some are new, but most are tried and true. 1. Whether in text, audio, or video, those who fill our pews have become accustomed to messages that are brief, to the point, fast-paced, and powerful. The 20-minute, three-point sermon is long out of date in such an environment. We may bemoan the fact that brevity does not allow for theological depth. Nevertheless, to avoid the click of the changing mental channel, we must come to the point quickly. 2. The media environment is one that is based on the telling of stories. Writing and print can be used referentially, to record data and to work ou