Contemporary scholarship suggests at least five cardinal rules for preachers
in the media age. Some are new, but most are tried and true.
1. Whether in text, audio, or video, those who fill our pews have become
accustomed to messages that are brief, to the point, fast-paced, and
powerful. The 20-minute, three-point sermon is long out of date in such an
environment. We may bemoan the fact that brevity does not allow for
theological depth. Nevertheless, to avoid the click of the changing mental
channel, we must come to the point quickly.
2. The media environment is one that is based on the telling of stories.
Writing and print can be used referentially, to record data and to work out